A corporate website revamp for a Bursa-listed supplier of imaging, analytical and test equipment.

The challenge

Since 1999, Crest has grown from supplying semiconductor makers to serving more than a dozen industries across five countries. The website grew with it, one section at a time: industries appear in more than one list, and equipment, events and investor news compete for the same space.

What we did

• Audited the live site and its content, including duplicate and outdated pages left behind by years of edits.
• Mapped how engineers, lab managers and investors look for information. [Confirm research methods]
• Reorganised the site around two clear paths: equipment by industry or product type, and investor relations for shareholders.
• Designed the new site in Figma, ready for Crest’s developers.

Where it is now

Designs complete and handed over. [Confirm status. The live site still shows the old design, so don’t describe it as launched.]

[Credit line: a Harmony Digital project, or “Led by our founder before Harmony Digital”? Confirm it was client work, not a self-initiated concept, and get Crest’s written OK.]